Innovation

“Swap your pickups, not your guitar!”

The major innovation in an RJR guitar is our instant pickup-swapping feature.

Simply push the pickup out from the front and insert a new one from the back.

The pickup pocket involves a complete cut through the body which enables a fresh approach to engineering the body-to-neck joint, with a departure from traditional glue-on or screw-on techniques.

The combination of these features allows convenient access to the truss-rod adjustment nut via the pickup cavity. This avoids an unnecessarily weakened head-to-neck transition or an unsightly cavity in the pickguard.

Our goal isn’t to be different just for the sake of it; we believe in purposeful innovation.

Focus

We do not make pickups.

There are many excellent electric guitar pickup manufacturers out there.

We believe that you should be able not only to choose your own pickups, but also to change them instantly to suit the moment.

We provide a guitar with premium tonewoods and great sustain which will bring out the best of whatever pickups you choose to use.